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Earlier this month, I had the privilege of attending the   20th annual MIT Sloan Sports Analytics Conference for the first time, and walking away, I felt grateful to have spent two days in a conference room with some of the brightest minds in the business of sports industry. From league commissioners and front office executives to researchers and entrepreneurs, the caliber of thinking on display was a reminder of how much this field has evolved and how much further it still h

Recapping the 2026 Business of Entertainment, Media and Sports Conference at HBS

Beyond the Game: A Conversation with Kyle Kuzma on Winning, Discipline, and Thinking for Yourself When Kyle Kuzma joined the HBS Business of Sports Club for a fireside chat, the conversation centered first and foremost on basketball, the foundation of everything else. An NBA Champion and veteran forward, Kuzma spoke candidly about the nonlinear path that shaped his career, from growing up in Flint, Michigan, to competing alongside some of the league’s most dominant players. B

Over the past few years, the WNBA has entered a period of rapid growth, marked by rising viewership, stronger attendance (up ~48 % from 2023), expansion announcements (new teams in Portland, Toronto, Cleveland, Detroit, and Philadelphia), and new long-term media and sponsorship deals announced in 2023 and 2024. Against that backdrop, players took a decisive step in October 2024, when the WNBPA formally opted out of the league’s existing collective bargaining agreement. The mo

We’re living through a technological inflection point. Every week, it feels like AI gets better at something that used to belong exclusively to human experts: composing songs in Suno , generating art with Midjourney , producing films with Seedream  or building playable worlds with Genie . When it comes to content, AI raises the ceiling and lowers the floor. The worst content is getting better. The best content is getting cheaper. While this progress is exhilarating, it also c